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Scent's Structural Imbalance: Black Perfumers Enter Paris
For centuries, Paris has functioned as the symbolic and commercial epicenter of global perfumery, its authority rooted in institutions, heritage maisons, and a supply chain infrastructure that has historically defined what luxury fragrance looks and smells like. Yet while African raw materials such as jasmine, vanilla, frankincense, and pepper have long been rooted within the foundations of modern perfumery, authorship has rarely followed origin. Scent of Africa featured by B
SCENT OF AFRICA
5 days ago2 min read
2022
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Scent's Structural Imbalance: Black Perfumers Enter Paris
For centuries, Paris has functioned as the symbolic and commercial epicenter of global perfumery, its authority rooted in institutions, heritage maisons, and a supply chain infrastructure that has historically defined what luxury fragrance looks and smells like. Yet while African raw materials such as jasmine, vanilla, frankincense, and pepper have long been rooted within the foundations of modern perfumery, authorship has rarely followed origin. Scent of Africa featured by B
SCENT OF AFRICA
5 days ago2 min read
Fragrances «Transformer la “black culture” en une force olfactive» : la diversité investit la parfumerie
De plus en plus de créateurs de jus, issus des minorités, puisent dans leurs origines pour créer des marques de niche qui réécrivent les codes du luxe et de la créativité. Ils seront bien représentés, notamment par le pavillon The Colors, à la Paris Perfume Week ce week-end. Pour ces nouvelles marques, le parfum est synonyme d’identité et de communauté. (Véronique Pêcheux /Libération) Avec ses notes épicées de gingembre du Nigeria, ses accents herbacés de romarin, myrte et gé
SCENT OF AFRICA
Apr 221 min read
Power of Scent: Africa's Luxury Runways Its Own Notes
Mahoxa x Scent of Africa At Paris Fashion Week, Maxhosa Africa partnered with Scent of Africa to integrate scent into its runway presentation, positioning fragrance as both a commercial category and a signaling tool for African luxury. While fashion–fragrance adjacencies are standard within European luxury conglomerates, the MaXhosa x Scent of Africa collaboration is proof that African brands are increasingly building intracontinental partnerships that allow them to control n
SCENT OF AFRICA
Apr 161 min read
Scent of Africa Shines at TFWA World Exhibition 2023 - A Recap of Our Journey in Cannes
Scent of Africa dazzled at TFWA World Exhibition, unveiling 2023 novelties and ambitious 2024 plans to bring #AfricanLuxury fragrances world
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Oct 18, 20231 min read
Scent of Africa at TFWA Conference in France
Scent of Africa was proudly showcased at the exhibition of the 2022 Tax Free World Association - TFWA World Conference and Exhibition in...
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Oct 17, 20221 min read
Scent of Africa Unveiled As A Bronze Winner, 2022 Pentawards
We are immensely proud to announce that SCENT OF AFRICA was awarded with a bronze trophy in the “PERFUMES & FRAGRANCES” category at the...
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Sep 27, 20221 min read
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