For centuries, Paris has functioned as the symbolic and commercial epicenter of global perfumery, its authority rooted in institutions, heritage maisons, and a supply chain infrastructure that has historically defined what luxury fragrance looks and smells like. Yet while African raw materials such as jasmine, vanilla, frankincense, and pepper have long been rooted within the foundations of modern perfumery, authorship has rarely followed origin. Scent of Africa featured by Beauty Matters -...

De plus en plus de créateurs de jus, issus des minorités, puisent dans leurs origines pour créer des marques de niche qui réécrivent les codes du luxe et de la créativité. Ils seront bien représentés, notamment par le pavillon The Colors, à la Paris Perfume Week ce week-end. Pour ces nouvelles marques, le parfum est synonyme d’identité et de communauté. (Véronique Pêcheux /Libération) Avec ses notes épicées de gingembre du Nigeria, ses accents herbacés de romarin, myrte et géranium d’Egypte...

Mahoxa x Scent of Africa At Paris Fashion Week, Maxhosa Africa partnered with Scent of Africa to integrate scent into its runway presentation, positioning fragrance as both a commercial category and a signaling tool for African luxury. While fashion–fragrance adjacencies are standard within European luxury conglomerates, the MaXhosa x Scent of Africa collaboration is proof that African brands are increasingly building intracontinental partnerships that allow them to control narrative,...