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Join date: Oct 26, 2021

Posts (6)

May 22, 20263 min
SCENT OF AFRICA UNVEILS TWO NEW LEGENDS: ANANCY AND ASSAYE
Anancy and Assaye tell the story of Asaase Yaa, the Earth goddess, and Anancy, the beloved storyteller of Ghanaian and Caribbean folklore. Together, they represent the dual forces of nurture and creativity, of roots and reinvention — values that sit at the very heart of Scent of Africa’s philosophy.

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Apr 24, 20262 min
Scent's Structural Imbalance: Black Perfumers Enter Paris
For centuries, Paris has functioned as the symbolic and commercial epicenter of global perfumery, its authority rooted in institutions, heritage maisons, and a supply chain infrastructure that has historically defined what luxury fragrance looks and smells like. Yet while African raw materials such as jasmine, vanilla, frankincense, and pepper have long been rooted within the foundations of modern perfumery, authorship has rarely followed origin. Scent of Africa featured by Beauty Matters -...

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Apr 22, 20261 min
Fragrances «Transformer la “black culture” en une force olfactive» : la diversité investit la parfumerie
De plus en plus de créateurs de jus, issus des minorités, puisent dans leurs origines pour créer des marques de niche qui réécrivent les codes du luxe et de la créativité. Ils seront bien représentés, notamment par le pavillon The Colors, à la Paris Perfume Week ce week-end. Pour ces nouvelles marques, le parfum est synonyme d’identité et de communauté. (Véronique Pêcheux /Libération) Avec ses notes épicées de gingembre du Nigeria, ses accents herbacés de romarin, myrte et géranium d’Egypte...

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