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Scent of Africa Shines at TFWA World Exhibition 2023 - A Recap of Our Journey in Cannes

Updated: Nov 29, 2023


scent of africa at tfwa

Scent of Africa is thrilled to share its incredible journey at the Tax-Free World Association (TFWA) Exhibition, held in the city of Cannes from October 1st to 5th, 2023. The TFWA is the largest association in international duty-free and travel retail today, and this marked our second year of participating in this prestigious event. Scent of Africa proudly stood as the only fine fragrance house made in Sub-Saharan Africa, specifically, Ghana, adding a distinct and captivating element of African Elegance.

scent of africa at tfwa

Our future partners were delighted to discover the novelties we presented at the TFWA World Exhibition, including:


· Gift Sets and Discovery Sets at the end of 2023.

· An Exclusive Sneak Peek of a New Fragrance Duo set to be launched in the first quarter of 2024.

· New Pack Size to be available from March 2024.

scent of africa tfwa

In 2024, we plan to expand our reach, bringing Scent of Africa to America, Europe, the Middle East and Asia. It's an exciting endeavor that will introduce our unique fragrances to new audiences and enable more people to appreciate the richness of African culture.


scent of africa at tfwa

Stay tuned for more exciting updates, as we continue to take the essence of Scent of Africa to new horizons and celebrate Africa's captivating beauty through the art of fragrance. Subscribe to our newsletter and follow us on social media using the handle @scentofafrica to explore the unique and exquisite fragrances diffusing their charm across the world.


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