Scent of Africa Shines at TFWA World Exhibition 2023 - A Recap of Our Journey in Cannes
- SCENT OF AFRICA
- Oct 18, 2023
- 1 min read
Updated: Nov 29, 2023
Scent of Africa is thrilled to share its incredible journey at the Tax-Free World Association (TFWA) Exhibition, held in the city of Cannes from October 1st to 5th, 2023. The TFWA is the largest association in international duty-free and travel retail today, and this marked our second year of participating in this prestigious event. Scent of Africa proudly stood as the only fine fragrance house made in Sub-Saharan Africa, specifically, Ghana, adding a distinct and captivating element of African Elegance.
Our future partners were delighted to discover the novelties we presented at the TFWA World Exhibition, including:
· Gift Sets and Discovery Sets at the end of 2023.
· An Exclusive Sneak Peek of a New Fragrance Duo set to be launched in the first quarter of 2024.
· New Pack Size to be available from March 2024.
In 2024, we plan to expand our reach, bringing Scent of Africa to America, Europe, the Middle East and Asia. It's an exciting endeavor that will introduce our unique fragrances to new audiences and enable more people to appreciate the richness of African culture.
Stay tuned for more exciting updates, as we continue to take the essence of Scent of Africa to new horizons and celebrate Africa's captivating beauty through the art of fragrance. Subscribe to our newsletter and follow us on social media using the handle @scentofafrica to explore the unique and exquisite fragrances diffusing their charm across the world.
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The presence of the Scent of Africa at the TFWA World Exhibition 2023 in Cannes was utterly inspirational! African luxury and heritage really do deserve a place on the global stage. Every slight story tied to each scent summarizes the soul of the continent. Following along, my own life path came to mind-the more academic version, though! I’ve been deep into law dissertation writing, and seeing creative brands shine like this reminds me how powerful and impactful well-crafted narratives can be, whether in scent or in scholarship.