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PRESS
Scent's Structural Imbalance: Black Perfumers Enter Paris
For centuries, Paris has functioned as the symbolic and commercial epicenter of global perfumery, its authority rooted in institutions, heritage maisons, and a supply chain infrastructure that has historically defined what luxury fragrance looks and smells like. Yet while African raw materials such as jasmine, vanilla, frankincense, and pepper have long been rooted within the foundations of modern perfumery, authorship has rarely followed origin. Scent of Africa featured by B
SCENT OF AFRICA
Apr 242 min read
2022
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Power of Scent: Africa's Luxury Runways Its Own Notes
Mahoxa x Scent of Africa At Paris Fashion Week, Maxhosa Africa partnered with Scent of Africa to integrate scent into its runway presentation, positioning fragrance as both a commercial category and a signaling tool for African luxury. While fashion–fragrance adjacencies are standard within European luxury conglomerates, the MaXhosa x Scent of Africa collaboration is proof that African brands are increasingly building intracontinental partnerships that allow them to control n
SCENT OF AFRICA
Apr 161 min read
Scent of Africa at TFWA Conference in France
Scent of Africa was proudly showcased at the exhibition of the 2022 Tax Free World Association - TFWA World Conference and Exhibition in...
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Oct 17, 20221 min read
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