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SCENT OF AFRICA UNVEILS TWO NEW LEGENDS: ANANCY AND ASSAYE
Anancy and Assaye tell the story of Asaase Yaa, the Earth goddess, and Anancy, the beloved storyteller of Ghanaian and Caribbean folklore. Together, they represent the dual forces of nurture and creativity, of roots and reinvention — values that sit at the very heart of Scent of Africa’s philosophy.
SCENT OF AFRICA
5 days ago3 min read
2022
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Power of Scent: Africa's Luxury Runways Its Own Notes
Mahoxa x Scent of Africa At Paris Fashion Week, Maxhosa Africa partnered with Scent of Africa to integrate scent into its runway presentation, positioning fragrance as both a commercial category and a signaling tool for African luxury. While fashion–fragrance adjacencies are standard within European luxury conglomerates, the MaXhosa x Scent of Africa collaboration is proof that African brands are increasingly building intracontinental partnerships that allow them to control n
SCENT OF AFRICA
Apr 161 min read
TANAL GHANDOUR, FONDATEUR DE LA MARQUE DE PARFUM SCENT OF AFRICA
TANAL GHANDOUR, FONDATEUR DE LA MARQUE DE PARFUM SCENT OF AFRICA
SCENT OF AFRICA
Jul 31, 20243 min read
Unveiling the New Fragrances - Fik and Gleti
We proudly launched our latest luxury his and hers fragrance duo, Fik and Gleti. The exclusive cocktail launch event took place in Ghana...
SCENT OF AFRICA
Jun 19, 20242 min read
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