The road to a new fragrance for SCENT OF AFRICA
- Oct 26, 2021
- 2 min read
Updated: Mar 3, 2022
The Private Fragrance Testing experience
Scent of Africa is the luxury product line of Ghandour Cosmetics, created to celebrate the most iconic of all continents. In 2016, the launch of the first Scent of Africa perfumes caused a wave of inspiration and admiration and appeared a big success. Now the brand is developing its new exquisite and exclusive fragrances that are to be revealed in 2021.
The process of creating a new fragrance that is equally loyal to its roots as it is classic and exhilarating is extremely challenging and there are many steps involved in this process. One major aspect is to perceive the opinion and the preferences of the future users. For that purpose, Scent of Africa organised a private fragrance testing experience. Glitz Africa had the honour to be present at the high-profile event.
The private fragrance testing experience took place in July 2020 at the Movenpick Ambassador Hotel Accra. The event attracted over 70 lifestyle influencers and celebrities as Vanessa Bannerman, Aisha Ayensu, Elikem Kumordzie, Renee Q Boateng, Gilbert Asante, Ramona McDermott and many others.
The selection of high-profile testers demonstrates the brand’s desire to be eclectic and ambitious in the creation of its perfumes.
The guests were divided into 12 groups, where each of the participants performed an olfactory blind test and then noted down their opinion.
Surely COVID-19 protocols were strictly observed but that did not take away the pleasure of the experience; the participants got to wander through emotions, memories and beautiful places as they were exposed to the mind-blowing scents of the showcased scents.
The luxury brand aims to catch the essence of Africa in its perfumes and soon we will know if it has been achieved. We can’t wait to discover the new perfume and the cutting-edge packaging. Scent of Africa has assured us they are working hard behind the scenes so we patiently wait until late 2021 for the next revelation of this exciting brand story.
Learning about the creative process and cultural inspiration behind crafting a new luxury fragrance for Scent of Africa is truly fascinating. When you need a quick, entertaining break after catching up on industry stories, checking out moto wheelie 3d app offers a fun way to enjoy some quick mobile bike stunt gaming on your phone.
I enjoyed reading this post because it focuses on authentic community building rather than quick shortcuts. Your advice about engaging with readers and producing valuable content is something every blogger can benefit from, whether they're just starting or have been blogging for years. I often read articles about blogging before relaxing with entertainment on Visit Website. Thanks for taking the time to share your experience and practical suggestions. Wishing you continued success with your blog!
This was a really insightful article. Building a genuine blog community takes patience, consistency, and meaningful interaction, and you've explained those ideas in a practical way. I especially liked the emphasis on creating value for readers instead of chasing numbers. That approach always leads to better long-term results. While exploring different blogs, I also enjoy discovering entertainment platforms like unitv. Thanks for sharing these helpful blogging tips—I’m looking forward to reading more of your content.
Building a strong blog community definitely takes patience, creativity, and regular engagement with readers. I liked how this article highlights the importance of authentic communication because that’s what keeps visitors returning naturally. While browsing different online platforms recently, I also found Tflix Tv and appreciated how straightforward and organized the experience felt. A well-structured site always makes content more enjoyable to explore. Small details like readability, simple navigation, and relevant updates can really help websites build long-term trust and encourage more active community interaction over time.
Really enjoyed reading this post about growing a blog community. One thing I’ve learned is that people stay connected when content feels natural and useful instead of overly promotional. Consistency and genuine interaction always make a huge difference over time. I recently came across Bit Tv while searching for entertainment-related content, and the clean layout plus easy navigation immediately stood out to me. It’s always motivating to discover websites that focus on user experience while still keeping content simple, engaging, and accessible for regular visitors.